TOSHIBA ANNOUNCES BUSINESS POLICY AND LAUNCHES 2017 NEW PRODUCTS

24/11/2016

MR.MASAAKI KIMURA, PRESIDENT OF TOSHIBA THAILAND CO.LTD. AND THE MANAGEMENT TEAM JOINTLY ANNOUNCE THE BUSINESS POLICY AND INTRODUCE 2017 NEW PRODUCTS. HE EMPHASIZES ON BEING LEADING INNOVATION FOR A BETTER QUALITY OF LIFE. THE EVENT IS ORGANIZED ON THURSDAY NOVEMBER 24, 2016 AT TOSHIBA THAILAND CO.LTD (HO), SOI 32 VIBHAVADEERANGSIT  ROAD, BANGKOK.

MR. KIMURA DISCLOSES THAT IN THE YEAR 2016 THERE ARE MANY SITUATIONS HAPPENING WHICH AFFECT TOSHIBA AND GLOBAL ECONOMIES INCLUDING THE BIG INCIDENT IN THAILAND BUT TOSHIBA HAS NEVER STOPPED TO CREATE GOOD PRODUCTS UNDER THE STANDARD DESIGN AND MANUFACTURING FROM JAPAN, IN ORDER TO SERVE NEED OF THE CONSUMERS BY FOCUSING MORE ON THE QUALITY OF LIFE AND CONSUMERS’ LIFESTYLE. 

FROM THE COOPERATION BETWEEN TOSHIBA AND MIDEA FROM THE BEGINNING OF THIS YEAR, HAS STRENGHTEN TOSHIBA MORE. AS THERE WILL BE MORE COOPERATION IN DEVELOPING NEW RODUCTS UNDER THE TECHNOLOGY AND CONTROL STANDARD OF TOSHIBA.

REGARDING TO THE ECONOMICS TREND FOR THE NEXT YEAR 2017, HE HAS CONFIDENCE THAT BOTH GLOBAL AND THAILAND ECONOMY WILL BECOME BETTER, ESPECIALLY THAILAND, DUE TO MANY SUPPORTING FACTORS FROM BOTH GOVERNMENT AND PRIVATE SECTOR TO PROMOTE SPENDING AND BETTER LIFESTYLE. THIS IS ALSO SEASON WHICH THERE WILL BE MANY TOURISTS COMING TO THAILAND AND WILL SPEND MORE DURING THAT PERIOD.

FOR THE ELECTRONICS MARKET IN THAILAND, EVEN THOUGH IT’S SLOW DOWN IN THE PAST BUT WHEN APPROACHING THE END OF THE YEAR UP TO THE MIDDLE OF NEXT YEAR WHICH IS THE FESTIVE SEASON, THE PURCHASING POWER IS EXPECTED TO BE BACK, ESPECIALLY SUMMER TIME THAT THE COMPETITION WILL BE FIERCE. TOSHIBA WILL STILL MAINTAIN THE MARKETING POLICY BY PRODUCING THE PRODUCTS WHICH COMBINE THE TECHNOLOGY AND INNOVATION FOR A BETTER LIFE AND TO MATCH WITH THE NEW GENERATION LIFESTYLE. TOSHIBA WILL HAVE ALL YEAR ROUND MARKETING CAMPAIGN. AT THE END OF THIS YEAR THERE WILL BE “SEASON OF GIVING” CAMPAIGN WHICH FOCUS ON SMALL HOME APPLIANCES I.E. KITCHEN INCLUDING REFRIGERATOR, TV AND WILL FOLLOW BY “SUMMER FESTIVAL” THAT WILL CONCENTRATE ON AIR CON AND FRIDGE. 

TOSHIBA WILL FOCUS ON TIGHTEN THE COOPERATION WITH DEALERS MORE BY PROMOTING THE RETAIL CHANNELS AND ON LINE, SO THE END USERS CAN CONTACT REAL TIME. FOR THE P.O.S ACTIVITIES, WILL DECORATE THE SHOP FRONTS TO MATCH WITH THE FESTIVE EVENTS DURING THAT TIMING. THERE WILL BE LOCAL PR AND MANY CREATIVE ACTIVITIES I.E. ROADSHOW, COOKING WORKSHOP. CONSUMERS CAN ALSO PARTICIPATE WITH THOSE ACTIVITIES ESPECIALLY TEENAGERS  AND WORKING PEOPLE WHO USE SOCIAL MEDIA AS TOOL TO UPDATE THEMSELVES ON A DAILY BASIS. THIS WILL HELP EXPANDING TOSHIBA CUSTOMER BASE.

IN TERM OF CHANNEL DISTRIBUTION, TOSHIBA WILL EDUCATE AND TRAIN THE DEALERS, PCs AND SHOPBOYS AS WELL AS THE AFTER SALES SERVICE STAFF, TO HAVE ENOUGH KNOWLEDGE IN PRODUCTS, TECHNOLOGY, SELLING SKILL, PRODUCT INSTALLATION AND MAINTENANCE IN ORDER TO BE READY TO SERVE THE CUSTOMERS EFFECTIVELY.

TOSHIBA HAS INCREASED PRODUCT VARIETIES TO SERVE NEED OF THE MARKET AND CONSUMER MORE FOR PREMIUM CUSTOMERS AND BUSINESS GROUP BY PROVIDING 3 MAIN CATEGORIES:

1. HA – HOME APPLIANCES PRODUCT GROUP CONSISTS OF REFRIGERATOR, WASHING MACHINE, AIRCON , LIVING AND KITCHEN PRODUCTS.
2. AV – AUDIO VISUAL PRODUCT GROUP CONSISTS OF SMART TV, DIGITAL TV, ANALOG TV AND WILL LAUNCH 4K TV AND ANDROID TV SOON.
3. IT – INFORMATION TECHNOLOGY PRODUCT GROUP, WHICH WILL CONCENTRATE ON B2B WHICH ARE ORGANIZATION, PUBLIC SECTOR, EDUCATION SECTOR.

MR.BOONYARAT TRISIRISOMBAT, MARKETING MANAGER-HA GROUP ADDS THAT TOSHIBA HAS
BEEN IN THAI MARKET FOR A LONG TIME, AND NEXT YEAR WE WILL REACH 48 YEARS BEING IN THAI MARKET. TOSHIBA QUALITY HAS BEEN ACCEPTED AND TRUSTED BY THAI CONSUMERS (WE HAVE RECEIVED MANY AWARDS) FOR SO LONG. STARTING FROM FRIDGE, TOSHIBA HAS CONTINUOUSLY HOLD NO.1 POSITION FOR MANY CONSECUTIVE YEARS. FOR 1- DOOR WE HAD SUCCESSFULLY LAUNCHED “PLUS” REFRIGERATOR IN THE BEGINNING OF THIS YEAR. THIS FRIDGE WAS CREATED BY CONSIDERING THE DESIGN AND USAGE OF THE CONSUMERS, NO WONDER WHY IT WAS WELL ACCEPTED AND SHORTLY ACHIEVED THE BUDGET. IN THE BEGINNING OF 2017, WE WILL LAUNCH “LIMITED EDITION” TO CELEBRATE TOSHIBA 48th ANNIVERSARY WHICH IS GR-B188XGR 6.5 CU.FT. ITS COLOR IS REDDISH GOLD WHICH IS LUXURIOUS LOOK, MATERIAL OF THE DOOR WILL BE PREMIUM LOOK, THE SHELVES INSIDE WILL BE CHANGED FROM PLASTIC TO GLASS AND APPLE STICKER WILL BECOME ALUMINIUM.

2-DOOR FRIDGE    AS THE TREND OF USING INVERTER IS BECOMING MORE POPULAR AND AS TOSHIBA HAS SUCCESSFULLY SOLD SMALL AND BIG SIZES 2-DOOR, SO WE AIM TO LAUNCH SMALL SIZE 2-DOOR INVERTER FRIDGE FOR CONDO AND SMALL FAMILY MARKET. THAT’S WHY WE ARE COMING UP WITH 2 MODELS OF M SERIES WHICH ARE 6.9 CU.FT. AND 8 CUFT. WITH 2 SELECTION OF DOORS I.E. UNI GLASS AND STEEL. FOR UNI GLASS, THE DOOR WILL BE GLOSSY LIKE MIRROR AND LOOK MORE LUXURIOUS. ANOTHER SELECTION “STEEL”, EVEN THOUGH IT IS NON-GLOSSY STEEL, BUT LUXURIOUS. INSIDE FRIDGE WILL BE INSTALLED WITH HYBRID BIO DEODORIZER AND COOL AIR WRAP SYSTEM WHICH WILL NOT ONLY GET RID OF THE UNDESIRED ODOR BUT WILL REDUCE BACTERIA, TO BE ABLE TO KEEP THE FRESH FOOD LONGER. FREEZER CHAMBER WILL BE BIGGER AND THE SHELVES ARE 8 LEVELS ADJUSTABLE. FRESH FOOD CHAMBER AND/OR SOFT DRINK CAN ARE BIG AND CAN BE COOL FASTER. DOOR SHEVES ARE DESIGNED TO BE ABLE TO PLACE THE BIG BOTTLES OR OTHERS AT THE SUITABLE LEVEL AND NO NEED TO BEND DOWN TO GET IT, FRUIT AND VEGETABLE CHAMBER IS BIG ENOUGH TO BE FILLED IN 1 BASKET CAPACITY. INSIDE FRIDGE WILL BE LED LIGHT AND INVERTER SYSTEM, SO WILL BE VERY QUIET WHEN RUNNING,WHICH FIT THE CONDO LIFESTYL.    


AIR CON   BEGINNING OF 2017, WE WILL HAVE 9 MODELS OF BOTH INVERTER AND FIXED SPEED AIRCON. THE DESIGN WILL BE ATTRACTIVE AND ACCEPTED BY MORE THAN 20 COUNTRIES AROUND THE WORLD. WE PAY MUCH ATTENTION TO THE QUALITY OF PRODUCT BY CHANGING FROM R410a TO R32 IN EVERY MODELS TO BE MORE ENVIRONMENTAL FRIENDLY. COIL WILL REMAIN “COPPER” FOR BETTER HEAT TRANSFER AND DURABILITY. BIG FAN INSIDE CAN BLOW THE COOL WIND FURTHER, AND COOL FASTER. SELF CLEANING SYSTEM WILL CLEAN AND GET RID OF THE MOISTURE AFTER TURNING OFF TO PREVENT THE ACCUMULATION OF BACTERIA INSIDE. THE OUTSTANDING POINTS OF TOSHIBA AIRCON ARE “ENERGY SAVING” AND “VERY QUIET” SO THE USERS CAN SLEEP HAPPILY.



WATER HEATER    THE NEW LAUNCHED MODEL “J-SERIES” WILL BE ADDED TO CAPTURE MASS MARKET AND CONDOMENIUM. THE CURRENT MODEL G-SERIES WILL BE FOR “DESIGN LOVER” DUE TO THE COLORFUL OF IT. MC-SERIES WILL BE FOR THE ONES WHO WANT THE SUPER SAFE MODEL. BUT THE COMMON POINT IN ALL IS THAT “COPPER HEATER TANK” THAT CAN HEAT THE WATER FASTER AND THERE WILL BE 19 SAFETY POINTS TO PROTECT ELECTRIC LEAKAGE AND OVER-HEATER WATER AS WELL AS BEING FIRE RETARDANT. SOME MODEL WILL BE ADDED WITH SPECIAL MATERIAL “BANBAX” TO PREVENT BACTERIA AND FUNGUS.  



MS.RATCHANEEWAN SINGPRASERT   GROUP MARKETING MANAGER FOR AV AND DHA KITCHEN & LIVING DISCLOSES THAT TOSHIBA AS TOP JAPANESE BRAND HAD LAUNCHED 22 MODELS OF TV THIS YEAR INCLUDING SMART AND DIGITAL TV. IN DECEMBER 2016, WILL LAUNCH ULTRAHD 4K WHICH IS THE 3th GENERATION, WITH 2 MODELS COMBINING UHD 4K PLUS SMART AND DIGITAL TV IN ONE. PANEL 4K IS 8.29 MILLION PIXELS AND IS 4 TIMES BETTER THAN FHD. TOSHIBA HAVE INVESTED BOTH BUDGET AND ENGINEER RESOURCES TO DEVELOP “CEVO 4K ENGINE” TOGETHER WITH MANY FEATURES IE. ULTRA ESSENTIAL PQ-BEAUTIFUL PICTURE, WIDE COLOR GAMUT- ORIGINAL COLOR PROVISION, 4K RESOLUTION+ TO BEAUTIFY THE PICTURE TO THE FULLEST, 3D NOISE FILTER- TO FILTER THE INTERUPTION SIGNAL, IPS PANEL- INCREASE THE CONTRAST. IN TERM OF ENTERTAINMENT WE PROVIDE OPERA TV, YOU TUBE AND WEB BROWSER FOR MORE FUN. WE ALSO PROVIDE AMR+400 FOR SMOOTH MOTION PICTURE AND SCREEN MIRRORING TO LINK SMART PHONE OR TABLET TO BIG SCREEN TV.


FOR DHA- KITCHEN & LIVING   AS TOSHIBA IS THE TOP BRAND FOR MID TO HIGH END GROUP AND OUR SALES GROW 25%. AT THE END OF THIS YEAR, WILL LAUNCH “SEASON OF GIVING” CAMPAIGN WITH THE NEW COLLECTION LOLLIPOP WITH THE “BLESSING- HEALTHY, WEALTHY, LUCKY AND HAPPY” ON PACKAGING. THE SIGNATURE OF TOSHIBA RICE COOKER IS “EXTRA THICKNESS INNER POT” OF 4MM. FOR MORE DELICIOUS RICE. OUR DIGITAL HOT POT CAN BE ADJUSTED TO 3 LEVELS OF TEMPERATURE IE. 60 DEGREE CELCIUS- FOR MILK, 85 FOR COFFEE/TEA AND 95 FOR INSTANT NOODLE.  

MRS.KANIT MUANGKRACHARNG ADDS THAT APART FROM READINESS IN LAUNCHING NEW PRODUCTS AND MARKETING PLAN AS STATED ABOVE, THE COMPANY HAS PLAN TO DEVELOP IT SYSTEM, AFTER SALES SERVICE SYSTEM, HUMAN RESOURCE MANAGEMENT SYSTEM AND OTHERS TO COPE WITH THE FUTURE GROWTH. MOST IMPORTANTLY, WE WILL STILL CONTINUE TO PROMOTE CORPORATE SOCIAL RESPONSIBILITY. TOSHIBA HAS TO BE THE MODEL OF GOOD CORPORATE CITIZEN OF THAI SOCIETY. WE WILL NOT ONLY CONCENTRATE ON SALES AND SERVICE ONLY, BUT WILL BE RESPONSIBLETO THE DEALERS, SOCIETY, NEXT GENERATION AND TO OUR BELOVED COUNTRY. WE WILL “FOLLOW OUR FATHER’S STEP” AIMING TO “BRING GOOD THINGS TO LIFE”.







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